The Moran Principle

Hi All, I have linked an article I found recently on the Financial Services Journal which succinctly comments on many of the issues we all face as we develop our industry into a profession. His comments on home visits are particularly relevent - how many of us have made after hours appointments only to find the 'client' is a 'tyre-kicker'. I hope you find this interesting... http://www.fsonline.com/fsj/articles/110108OHara.shtml All the best, Paul

There are four educational cornerstones that are unique to Financial Planning. The first is investment planning – not investment selection as many think, but the matching of appropriate investments and savings strategies to match a client goal or goals. Secondly, increasing complexity in the area of superannuation and retirement income streams (at odds with our previous Treasurer’s view…) has meant that this has become an area of specialist knowledge. Thirdly, financial planning emerged from the distribution of life insurance products and advising on appropriate personal insurances has always been a natural area of expertise. Lastly, the demography of our client base places us at the forefront of dealing with retirement, and therefore Social Security, issues. This is rapidly expanding into assistance with aged care advice as older Australians are faced with a complex system of means tests. For this reason, Social Security and Aged Care becomes the fourth cornerstone. The ancillary ar...